In 2018, however, Vivendi suddenly reneged on the deal with Premium (which at the time was a public company, but controlled by Mediaset) causing the de facto closure of the service. Then, like today, the goal of many major media groups in Europe was to create alliances in order to build a large pan-European content platform so that it might compete with international streaming players such as Netflix, Amazon Prime, and Disney Plus, among others. The story begins in 2016, when Vincent Bolloré decided that he wanted his French company, Vivendi, to rescue Silvio Berlusconi’s Italy-based Mediaset Premium, a pay-TV service that was in dire financial straits.Īmong other companies, Vivendi owns Canal Plus, a European pioneer of satellite TV and pay-TV services, and in 2016, Bolloré planned to return to the Italian TV market - he’d previously owned Italy’s satellite TV service Tele Piú in 1996 (before it was sold to 21st Century Fox and was renamed Sky Italia) - by having him become a shareholder in Mediaset’s Premium, which was Sky’s biggest competitor in Italy.
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